2026-09-27
The App Preview Video That Actually Converts
Not financial advice. Verify claims independently.
App Store preview videos are the most misunderstood creative asset:
What works:
- First frame is the poster — users see a still before autoplay; it must stand alone
- 15 seconds, not 30 — attention drops hard after that
- Screen recording with UI callouts > motion graphics trailer
- Muted-first — 80% watch without sound; text overlays carry the story
What kills:
- App-store-generic music and swooshes
- Intro/logo screens burning 5 seconds
- UI captured on the wrong device (aspect mismatches look broken)
Stock Picks's preview is 14 seconds of a real trade being placed on paper — no trailer, no voiceover. It converts.
Steal the set that proved it
Stock Picks' App Store screenshots are the PreviewKit showcase template — open the live app and see what converts.
Open Stock Picks →