ASO for Earnings Week: The Keywords Finance Apps Should Bid On

Earnings week is an ASO event as much as a trading event:

The spike terms:

• "earnings calendar," "earnings call," "earnings report"
• Ticker-specific: "MU earnings," "NKE stock"
• Practice terms: "paper trading," "stock simulator"

The playbook:

1. Update keyword field 2 weeks before earnings season starts
2. Run Apple Search Ads on ticker terms during the actual print (CPC drops when the news is done)
3. Screenshot text mentioning "earnings" + "practice" converts the spike traffic
4. Custom Product Pages for earnings-specific creative

Stock Picks's ASO playbook targets exactly this — the app that lets users "practice the Micron trade" converts earnings researchers at multiples of baseline.