2026-09-22
App Store Creative Assets Are Here — Your Screenshots Have New Competition
Not financial advice. Verify claims independently.
The September 5 announcement that became real with iOS 27's launch: App Store creative assets.
The new real estate:
- Product page header — an image or video above your screenshots; the first thing users see
- Search result asset — dedicated creative for the Search tab (screenshots were the fallback)
- Asset Library in App Store Connect — upload independently of app version
The rules: no pricing, no discounts, no URLs, no third-party logos, 4+ age rating regardless of your app's rating.
Why it matters: screenshots just lost their monopoly on first impression. The apps shipping custom headers now (before the fall mandate) will out-convert competitors still running screenshot-only pages. Stock Picks's iOS 27 build has them queued.
Steal the set that proved it
Stock Picks' App Store screenshots are the PreviewKit showcase template — open the live app and see what converts.
Open Stock Picks →